Home Poster Decor · Art made easier

Premium Matte or Cotton Matte? A Paper Guide

Both of our papers have a matte finish. The main choice is the surface you prefer: smooth and simple, or a little more texture.

Surface illustration—not a photograph of our paper.

Premium Matte

240 gsm · smooth surface

A straightforward choice if you prefer a smooth finish. The surface keeps the focus on the artwork without a noticeable paper texture.

Surface illustration—not a photograph of our paper.

Cotton Matte

320 gsm · 100% cotton · lightly textured

A good choice if you enjoy the feel of a textured art paper. It has a heavier paper weight and a gentle surface texture.

What does gsm mean? Grams per square metre describes paper weight. A higher number means a heavier paper per area; it does not describe an exact thickness or the artwork’s size.

How to decide

If you prefer… Consider…
A smooth surface Premium Matte
A gently textured surface Cotton Matte
A heavier paper weight Cotton Matte
A matte rather than glossy finish Either option

Choose your paper on the product page to see the current price for the size you want. It is a preference, rather than a rule about which artist belongs on which paper.

Printed here, made for your space

We print our artwork in-house using professional printers and archival pigment inks. Your purchase is a physical, unframed print—or the complete set described in the listing.

For more about our materials, see our printing process. To explore artwork, browse William Morris designs or antique floral prints.

A few practical questions

Will the paper change how colours look?

Paper surfaces, screens and lighting can affect how colours appear. Product photographs are a useful guide, but not an exact colour guarantee.

How should I handle a print?

Use clean, dry hands and avoid touching the printed surface. Keep prints away from moisture and direct sunlight; use suitable protective glazing if you frame them.

Is a frame included?

No. Frames and room accessories shown in display photographs are not included.